建设体育强国背景下体育经济重要地位及其发展策略

Sports Economy-the Cornerstone of Sports Power

加快体育强国建设已成为一项国策,研究如何提高和建设可持续发展性的体育产业经济以解决人民日益增长的美好体育生活需要和不平衡不充分的发展之间的矛盾对建设体育强国具有重要意义。采用哲学辩证理论分析体育产业经济对体育强国构建的重要性,统计分析目前我国体育产业经济发展现状及其与发达国家的差距,结合十九大新时代背景下给出未来体育产业经济发展策略以期寻求为构建体育强国给出一些指导意见。认为:体育经济是体育强国的重要基石;开展全民健身运动、优化体育产业结构、政府政策导向市场化、跨产业融合增加与其他产业的结合度对构建体育强国具有重要的意义。

Accelerating the construction of sports power has become a national policy. It is of great significance to study how to improve and build a sustainable sports industry economy in order to solve the contradiction between people’s growing demand for a better sports life and unbalanced and inadequate development. This paper uses philosophical dialectical theory to analyze the importance of sports industry economy to the construction of sports power. It also makes a statistical analysis of the current situation of sports industry economic development in China and the gap between China and developed countries. In the context of the nineteenth New Era,it puts forward the future development strategy of sports industry economy in order to provide some guidance for the construction of sports power. It is believed that sports economy is an important cornerstone of a strong sports country. It is of great significance to build a strong sports country by carrying out national fitness campaign,optimizing sports industrial structure,government policy-oriented marketization,and increasing the integration of cross-industry with other industries.