“一带一路”背景下长三角地区体育产业融合路径研究

Research on the Integration Path of Sports Industry in the Yangtze River Delta Region under the Background of “The Belt and Road”

运用文献资料法以长三角地区体育产业结构特征进行分析,深入剖析长三角地区体育产业布局与产业结构存在问题,进而解析长三角地区体育产业融合路径。研究认为:体育产业组织、结构与发展政策融合,体育产业发展财政配套与投融资的融合,体育产业科学技术与人力资源的融合,体育产业集群化的跨区域融合,体育产业与互联网的融合,体育产业相关组织与俱乐部间的融合,体育产业的个体消费与体育行为的融合。为此经济带的不断扩展和提升提供有力的理论依据及实证支持。

By using the method of literature review,this paper analyses the characteristics of sports industry structure in the Yangtze River Delta region,deeply analyses the problems existing in the layout and industrial structure of sports industry in the Yangtze River Delta region,and then analyzes the integration path of sports industry in the Yangtze River Delta region. The research propose: the integration of sports industry organization,structure and development policy;the integration of financial support and investment and financing for sports industry development;the integration of sports industry science and technology and human resources;the integration of sports industry cluster across regions;the integration of sports industry and Internet;the integration of sports industry related organizations and clubs;the integration of individual consumption and sports behavior of sports industry. And those integrations will help the economic belt continue to expand and upgrade,and will provide a strong theoretical basis and empirical support.