在场缺席与虚拟在场:社会化阅读主体网络身份特点及其数字足迹——兼论社会化阅读的困境与突围

Physical Absence and Virtual Presence: the Characteristics of Online Identity and Digital Footprint——On the Challenges and Breakthroughs of Social Reading

通过追踪《新媒体联盟地平线报告:2017年图书馆版》中提出的社交媒体与网络身份两大技术,以社交技术与阅读融合的社会化阅读为切入点,分析在Web3.0环境下社会化阅读主体网络身份特点及其数字足迹,并分析由此引发的阅读困境;从社会化阅读平台优化文本生产与信息推荐、学校及图书馆加强现代读者数字素养与阅读能力培养、政府及主管部门加强网络内容监管与刺激阅读需求三个层面探讨社会化阅读困境的突围之路。

With reference to the development of social media and online identity technologies mentioned in the New Media Consortium Horizon Report:2017 Library Edition,this paper analyzes the characteristics of online identity and digital footprint of social readers in the Web3.0 environment and the difficulties encountered. Social reading is defined as the combination of social technology and reading. The discussion of socialized reading is from three aspects: enhancing digital literacy and reading ability of modern readers in schools and libraries, strengthening the monitoring of network contents, and stimulating reading demands by the government and responsible official units. Finally, the paper discusses how to enhance text reproduction and reading recommendations from the social reading platforms.