高校图书馆阅读推广的中外对比与趋势判断——基于数据与案例的分析

Comparison of Reading Promotion in Chinese and Foreign University Libraries with Trend Analysis——Case Study and Data

文章概述了阅读推广在中国兴起的社会动因,通过文献综述法对比阅读推广在不同国家高校图书馆的发展态势。采用问卷调研的方式,揭示中国高校图书馆对于阅读推广的态度、开展方式、成效及发展障碍等方面的状况。结合网站调查的结果及实证案例,讨论馆员对于阅读推广的看法,阅读推广在高校图书馆工作布局中的地位、实施特点,阅读推广形势对推广团队的素质要求、发展趋势等问题。学业支持型、学生主导型、阅读疗法型、创新创意型阅读推广是未来的发展重点。

This paper summarizes the social motivation for the rise of reading promotion in China and compares the current status of reading promotion by academic libraries in different countries through literature review. Based on the findings of a questionnaire survey, the attitudes, methods, effectiveness and obstacles to development of reading promotion are then revealed. Finally, the paper discusses issues like librarians’ opinions on reading promotion, roles of reading promotion in university libraries, characteristics of implementation, qualities of the promotion team, and the trends of development. It is pointed out that academic support, student -oriented, reading therapy and creativeness should be the priorities when developing reading programs for academic libraries in the future.