现代食品包装设计异化问题反思

Reflection on the alienation of modern food packaging design

文章通过对食品包装设计异化现象的剖析,警示人们在从事食品包装设计的过程中,应及时而客观地预测设计可能的后果,并提醒企业、设计师与消费者积极采取有效措施,减少和降低食品包装设计异化的出现及其影响,设计出立足于人、服务于人的优良食品包装。

In the contemporary social,food packaging design is no longer simply used to protect food and facilitate transportation,but also carries the use of brand image and product marketing promotions.However,when the commerciality of food packaging is overstated,food packaging becomes a commercial tool,triggering a series of food packaging design.The problem of alienation is that food packaging originally serves people,which in turn restricts and affects their own development.Through the analysis of alienation phenomenon in food packaging design,this study intends to warn people to predict the possible consequences of design in time and objectively in food packaging design activities,and remind of the enterprises,designers and consumers to take effective measures actively in order to reduce alienation of food packaging design as far as possible.Finally,agood food package should be designed based on the humankinds and serves us.