“目标置换效应”下的“阴阳合同”探究

The Study of “Yin and Yang Contracts” on the Perspective of “Target Replacement Effect”

以"阴阳合同"为代表的"潜规则"以及由此衍生出的影视行业种种乱象,已经成为我国经济、政治、文化等多个领域的隐患。从社会心理学角度分析,这源于一些影视从业者"目标置换效应"的内化。相关管理部门需从防范化解金融风险和文化资本的意识形态管控高度出发,让文艺工作者回归创作本源。

The"hidden rules"represented by"Yin and Yang Contracts"and the various chaos in the film and television industry derived from it have become hidden dangers in many fields such as China’s economy,politics and ideology.From the perspective of social psychology,this stems from the internalization of the"target replacement effect"of some film and television practitioners.Relevant management departments need to proceed from the height of ideology control to prevent and resolve financial risks and cultural capital,and let literary and art workers return to the original source of creation.