中国农产品流通渠道变革动力机制与政策导向

Research on the Dynamic Mechanism and Policy Guidance of Circulation Channel Reform of Agricultural Products in China

大数据和互联网技术广泛运用,流通产业将进入跨界融合阶段。如何实现和保持农产品流通渠道跨界融合与集成服务就变得尤为重要。梳理农产品流通渠道的变革历程及现阶段主要流通渠道类型,构建农产品流通渠道变革DSR范式分析框架,提出农产品流通渠道创新发展的政策导向和"OAO模式+市场流通+休闲服务"实现模式。

With the wide use of Big Data and Internet technology,the circulation industry will enter the stage of transboundary integration. How to achieve and maintain transboundary integration and integration services of agricultural products circulation channel has become particularly important. Combing the reform course of agricultural products circulation channel and the main types of circulation channel at this stage,constructing the model of DSR paradigm analysis framework of agricultural products circulation channel reform. On this basis,the paper puts forward the policy guidance of innovation and development of agricultural products circulation channel and the implementation pattern of "OAO Mode +Market Circulation + Leisure Service".