技术、生态、规范:媒体融合的关键要素

Technology, Ecology and Regulation: Key Factors of Media Integration

媒体融合已经成为我国传媒业发展的主题,对传统的媒体管理理念与方式形成巨大冲击。数字技术的发展驱动着媒体生态的进化,从媒体形态融合、媒体与社会生活互动再到媒体生态融合,融合的广度与深度不断强化。本文从技术驱动、生态影响、市场、规范优化等几个方面把握我国媒体融合发展现状与趋势,并从战略层面思考如何在政策层面为媒体融合发展提供有效助力、使媒体融合发展在我国经济社会建设过程中能够发挥更加积极和有效的作用。

Media integration has become the tlieine of the development of China's media industry which has had a huge impact on traditional media managenie nt con cepts and methods.The digital technology drives the evolution of the media ecology.The integration of media forms,the interaction between media and people's life,and the integration of media ecology are all continuously extending and deepening.This paper explores the status quo and trend of China's media integration from the perspectives of technology-driven progress,ecological impact,market,and specification and optimization,and considers from the strategic level on how to provide effective support for media integration through policy-making,so that media integration can play a more active and elective role in China's economic and social development.