媒介融合的逻辑起点、实质及可能归宿

The Logical Starting Point, Essence and Possible Result of Media Integration

互联网技术和平台强势入驻信息场域,使得媒介融合成为必然之势。技术是引起这场融合的逻辑起点和根本动因,而市场和政府力量的推动则是融合得以加速进行的助推剂。融合的本质则是互联网媒介与旧媒介之间不同媒介形态演进之过渡。从全球视野的范围内考察媒介融合的进程,其实践结果是并无理想化的模式出现,且融合程度和质量参差不齐,从根本上来讲,是因为携带旧媒介基因的媒体人尚未掌握互联网媒介赋权之实质。以数据为基础,以下放权力支持用户在媒介场域的活跃为原则,搭配适合的硬件终端的"智媒生态圈"将是本次媒介融合的最终可能归宿。

The Internet technology is deeply applied to the inforniation field,making media integration an inevitable trend.Technology is the logical starting point and fiindamental driving force for this integration,while the market and government can help to accelerate it.Essentially the integration is a transitional link of the exolving process of the difierent forms of the Internet media and the old media.Examining the process of media fiision from a global perspective,the result is that there will be no ideal models,and the degree and quality of integration is varied.Fundamentally media fusion nieans that the media people who carry the old media genes have failed to grasp the esse nee of the empowering Inter net-based media.This round of media integration will probably end up with being based on the data,follow ing the principle of delegating powers to increase user activity in the media field and creating an"intelligent media eco-system"equipped with suitable hardware terminals.