两岸博物馆藏书画艺术类文创产品开发比较研究

A Comparative Study of How to Exploit by Re-creation the Calligraphic Works and Paintings Collected by the Museums across the Taiwan Straits

本文以海峡两岸博物馆藏书画艺术作品为研究对象,从全球文化视野比较两岸博物馆藏书画艺术类文创产品的联系和差异。由于受欧美国家影响,中国台北故宫博物院的文创研发起步较早并渐成体系,中国大陆地区博物馆以南京博物院为代表后来居上,在馆藏书画艺术作品的文创研发和营销领域发展迅速。如从产业现状、开发模式、营销策略、跨界合作、人才培养等多个角度对两岸博物馆文创产业进行系统比较,我们可以在差异性比较中发现大陆博物馆存在的不足,并在实际考察调研的基础上提出了应对策略和解决方案,以建构起一套有助于江苏本土博物馆书画艺术文创产品开发设计的基础理论框架,对江苏博物馆文创产品的开发设计提供可资借鉴的理论依据,推动博物馆文创产业健康发展。

This thesis focuses on the calligraphic works and paintings collected by the museums across the Taiwan Straits to find out the similarities and compare the differences between the re-created products by exploiting those artistic classics from the perspective of the global culture.Taipei Palace Museum,following the museums in Europe and America,started the re-creation in this respect earlier than its Mainland counterparts and has formed its own mechanism.Nanjing Museum should be the trailblazer on the Mainland by not only catching up but taking the lead in this regard.The comparison between the museums across the Taiwan Straits can be conducted by looking at the status of the exploitation-based re-creation,exploitation modes,marketing strategies,cross-trade cooperation,and personnel-training.By doing so should the weaknesses of the Mainland museums be discerned,which plus the field investigation should lead to a set of strategies and solutions.They should eventually constitute a frame of theory which should guide the exploitation-based re-creation with the Jiangsu characteristics and by which this kind of trade across Jiangsu province should develop in the right direction.