摘要
对中原服务品牌进行了全面梳理,制订品牌战略规划,提炼品牌文化,确定品牌创新点。从质量、标准、人才、创新、管理、诚信、文化7个方面强化中原服务品牌建设,创造了较好的经济和社会效益,赢得业主的口碑和市场声誉。从品牌战略创新角度,以"中原服务的七个维度"为题,成功申报2017年中国企业品牌创新成果。
By comprehensively analyzing Zhongyuan service brand, the brand strategic planning is formulated, the brand culture is refined, and the brand innovation points are determined. The construction of Zhongyuan service brand is strengthened from seven aspects of quality, standard, talent, innovation, management, honesty and culture, which created better economic and social benefits, and won the reputation of owners, market reputation and internal and external recognition. From the perspective of brand strategy innovation, with the theme of "Seven Dimensions of Zhongyuan Service", we successfully declared "Brand Innovation Achievements of Chinese Enterprises in 2017".
出处
《石油工业技术监督》
2019年第2期24-28,共5页
Technology Supervision in Petroleum Industry
关键词
七个维度
中原服务
品牌
seven dimensions
Zhongyuan service, brand