网络祈愿:幸运游戏、精神走私与认同困境

Network Pledge:Lucky Game,Spiritual Selfishness and Identity Dilemma

近来,网络转发祈愿行为频繁出现于各社交媒体中,受到舆论广泛关注。网络转发祈愿是一场关于幸运符号的游戏行为,具有一定的功利诉求,与传统宗教信仰仪式有着极大的差异,它体现出当代青年人身份焦虑以及价值迷茫。网络转发祈愿迎合了当代青年网民的情感与娱乐需求,又在传播过程中发展成为新的亚文化现象,在转发互动过程中体现的精神走私与个人主义倾向值得我们关注。

Recently,online forwarding pledges have frequently appeared in various social media and have received widespread public attention.The network forwarding pledge is a game behavior about lucky symbols.It has certain utilitarian appeals and is very different from traditional religious belief rituals.It reflects the identity anxiety and value confusion of contemporary young people.The network forwarding pledge caters to the emotional and entertainment needs of contemporary young netizens,and develops into a new subculture phenomenon in the process of communication.The spiritual selfishness and individualism tendency reflected in the process of forwarding and interaction is worthy of our attention.