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无“微”不至——以微博为例看自媒体时代的文化传播 被引量:1

No“micro”is not enough——Taking Weibo as an Example to Explore the Cultural Communication in the Age of Self-Media
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摘要 当前,自媒体相较于传统媒体在文化传播中拥有更多优势,在文化传播过程中起到越来越重要的作用。微博作为自媒体的重要代表,具有自媒体时代文化传播的典型特征。本文首先对自媒体以及微博的有关内涵进行界定,在此基础上,对以微博为代表的自媒体在文化传播过程中的特点作简要分析,并通过挖掘这类文化传播带来的影响,尝试对其未来发展提出自己的思考。
作者 余爽 Yu Shuang
出处 《数字传媒研究》 2018年第10期8-12,20,共6页 Research on Digital Media
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