广东珠玑古巷文化旅游符号传播提升研究

Study on the Propagation of Cultural Tourism Symbol of Zhuji Ancient Lane in Guangdong

通过调查问卷对珠玑古巷文化旅游符号当地居民和游客的认知度进行调查,利用SPSS软件对所得数据进行分析,确定珠玑古巷最具代表性的十大文化旅游符号,针对珠玑古巷文化旅游符号传播存在的问题,提出完善珠玑古巷文化旅游符号传播系统、建立官方符号传播平台、丰富符号传播方式、优化旅游符号空间建设等传播提升建议。

Through the questionnaire, the paper has surveyed on the identity of local residents and tourists about cultural tourism symbol in Zhuji Ancient Lane. SPSS software was used to analyze the data obtained. The ten most representative cultural tourism symbol of Zhuji Ancient Lane were determined. In view of the existing problems of cultural tourism symbol dissemination in Zhuji Ancient Alley, the paper has put forward some suggestions to perfect the cultural tourism symbol propagation system, establish the official symbol communication platform, enrich the symbol dissemination methods, and optimize the construction of tourism symbol space in Zhuji Ancient Lane.