大栅栏手工艺发展的现状与前景——文化创意的视角

The status quo and future of the handicraft in the Dashilar area: the perspective of cultural creativity

作为老旧街区,大栅栏的手工艺在现代商业环境下面临一系列机遇和挑战,其自身有着明显的结构性缺陷,但在文化创意条件下还是能够完成现代化改造。由于固守传统的模式等原因,手工艺的发展缺乏现代企业的管理理念、现代金融能力、现代营销技术,难以应对现代市场的变化和挑战。其中有一部分手艺人在规模扩大后以现代经营理念进行改造,表现出了很强的市场适应能力。同时,也有更大的企业进入这一领域搭建宣传和销售平台,使优秀手艺人和传统工艺能与更广泛的消费者接触,同时拓展销售机会。

The handicraft in the Dashilar area as old neighbourhood faces challenges and opportunities in the modern commercial circumstances. It has clear structural shortcomings, but can be modernised with the help from cultural creativity. For such reasons as adhesion to traditional model, it is difficult for the handicraft to respond to and survive the changes and challenges of modern market. It is short of management philosophy of modern enterprises, modern financial capacities, and modern marketing techniques. However, there are also some craftsmen who have succeeded in expansion and transformation with modern management ideas. They show strong market adaptability. In the mean time, there are also some bigger firms that have entered into the field to build platform for promotion and marketing, which enables craftsmen to contact with more consumers and expands sales.