休闲农业发展模式研究——以乐山为例

Study on Development Mode of Leisure Agriculture——Take Leshan as an Example

从价值流的视角分析乐山休闲农业目前整体的发展模式和带来的经济效益,以及经营主体的商户们为顾客提供的四种类型服务,发现其存在:营销宣传不足,农村、旅游、文化等方面融合有待加强,经营主体提供的产品(服务)与消费者多层次的需求仍然存在不匹配现象。最后从政府、经营主体、市场多方面努力提高价值增长点。

From the perspective of value stream,this paper analyzes the overall development mode and economic benefits of leisure agriculture in leshan as well as the four types of services provided by business owners to customers.Found its existence:insufficient marketing publicity;the integration of rural,tourism and culture needs to be strengthened.There is still a mismatch between the products(services)raised by the operators and the multi-level demands of consumers.Finally,fromentering the government,the operation of the market to improve the value of the growth point.