“MOOC+SPOC”融合下全仿真式课堂教学改革——以《网络营销实务》课程为例

The Simulation Classroom Teaching Reform in "MOOC + SPOC" :A Case Study of E-marketing

本文阐述了《网络营销实务》课程"MOOC+SPOC"融合下全仿真式课堂教学改革,分析了《网络营销实务》课程教学现状与存在的问题,提出了课程设置改革,实践教学体系改革,教学模式改革、教学方法与手段改革、教学评价改革,并在我校取得了一些教学成效。

This article provides you with an overview of the simulation classroom teaching reform of E-marketing in"MOOC+SPOC"and analyzes present situation and problem of E-marketing teaching.The paper comes out some result about the teaching reform of curriculum setting up,the reform of practical teaching system,the reform of teaching model,the reform of teaching method and artifice and the reform of teaching evaluating.There are some teaching achievements were achieved in Yiwu Industrial&Commercial College.