拍照赚钱APP定价方案的修正模型

Revised Models of the Photo-earning APP's Pricing Plan

该文针对现有的拍照赚钱平台定价问题,通过研究任务未完成原因,综合各指标的影响,提出新的方案并说明其影响,完成该类平台定价方案建立和修正。将已结束项目按经纬度聚类,选取指标量化后与项目定价进行向后逐步回归,得到关系式显示定价规律。对会员进行划分,制订新的配额方案,再综合指标建立修正函数得到新的定价方案。融合打包因素,对定价模型进行修正,以定价修正后各城市任务完成度和任务数变化反映打包因素对任务完成情况的影响。最后将新旧定价模型应用于新项目,得到新旧定价方案下的任务定价,并从会员和平台两方面分析对方案实施效果进行评价。

This paper aims at the existing pricing platform of photo-making platform.By studying the reasons for the unfinished tasks,synthesizing the impact of each indicator,proposing a new plan and explaining its impact,the pricing plan of the platform is completed and revised.The completed projects are clustered by latitude and longitude,and the selected indicators are quantified and then gradually regressed with the project pricing to obtain the relational display pricing law.Divide the members,formulate a new quota plan,and then establish a correction function for the comprehensive indicators to obtain a new pricing plan.The packaging model is integrated to correct the pricing model.After the pricing is revised,the task completion degree and the number of tasks in each city reflect the impact of the packaging factors on the task completion.Finally,the new and old pricing models are applied to the new project,and the task pricing under the new and old pricing schemes is obtained,and the effect of the implementation of the scheme is evaluated from the analysis of members and the platform.