初创企业创业机会迭代机制研究

Research on iterative mechanism of entrepreneurial opportunity in start-up enterprises

创业机会的形成不是一蹴而就的,企业创建后初始创业机会仍然会不断迭代。尽管现有研究指出了创业机会迭代的重要性,但有关创业机会迭代的内在机制在理论上仍然不清晰。本文通过对四家案例企业的比较分析发现,创业者与利益相关者的交互推动了初创企业创业机会的迭代,且迭代遵循着从创业机会迭代动力生成到创业机会迭代决策制定,再到创业机会迭代结果形成的内在机制,其中:(1)利益相关者机会共识的破坏是创业机会迭代的主要动力;(2)创始人动态心智模式影响了创业机会迭代的战略;(3)组织内是否达成战略共识最终决定了创业机会迭代的速度。本文关于初创企业创业机会迭代的交互机制研究,是对创业机会构建理论的拓展,本文结论对精益创业实践也具有现实指导意义。

The formation of entrepreneurial opportunities is not overnight,after the creation of enterprises,entrepreneurial opportunities are still in iteration.Although the existing research on entrepreneurial opportunities points out the importance of the iteration of the entrepreneurial opportunities,but the internal mechanism of entrepreneurial opportunity iteration is still unclear in theory.In this paper,through the comparative analysis of the four firms,it is found that entrepreneurs and stakeholders’interaction drives the iteration of entrepreneurial opportunity,and these iteration follow the internal mechanism that starting from iteration power generation to iterative decision making,and then to iterative results formation,specifically,(1)The iteration power comes mainly from the destruction of opportunity consensus.(2)The iterative decision depends on whether the founder’s dynamic mental model is available.(3)The formation of the final iteration results is mainly affected by the formation of strategic consensus within organization.The study of the interaction mechanism of entrepreneurial opportunity iteration in this paper is an extension of the theory of entrepreneurial opportunity construction,the conclusion of this paper also has practical significance for Lean entrepreneurial practice.