从言语行为的角度看中国故事的国际言说策略

On the discourse strategies of Chinese stories in international communication from the perspective of speech acts

中国故事的国际言说面临两重困境:一是"西强我弱"的国际言说格局、西方媒体对我国的不实报道以及西方政府对我国的恶意抹黑等国际舆论环境;二是以往我们自身在对外言说中存在的主动性不够、经验不足等短板。从言语行为的角度考察,只有注重改变中国故事国际言说的方法方式——全面真实言说、"我""他"共同言说、快速及时言说以及用受众乐于接受的方式言说等,才能切实有效地提升中国声音与中国故事的国际接受度,进而提高中国的国际形象。

The international communication of Chinese stories is facing two dilemmas: one is the long-standing western dominated international discourse environment,and the international public opinion environment with false reports and malicious smearing on China by western media and governments;the other has to do with our own shortcomings,i.e.,our lack of adequate initiative and experience in speaking to the outside world. From the perspective of speech acts,only by focusing on changing the ways of the international communication of Chinese stories,such as telling a story comprehensively and truly,both in a first person perspective and a third person one,telling it quickly and in a timely manner,and in a way that the audience is more willing to accept,can we effectively enhance the international acceptance of the Chinese voice and Chinese stories,and then further improve China’s international image.