大学生学习新闻专业动机与择业倾向研究

A study on students’ motivations for studying journalism and their career tendency

对大学生学习新闻专业的动机和择业倾向进行调查,利用因子分析等方法分析,发现学习动机为多彩生活、经济独立、追求自我和服务社会,理想的新闻工作领域是社会与文化、科技与发展、政治与商业,大学生学习新闻专业动机和择业倾向上存在正相关关系,但性别间的区别不大。结果表明新闻学子钟情"软新闻"领域,这与社会的发展、媒体的利益追求和个人在社会环境下的自我选择相关。新时期国家、社会和新闻教育界需要采取相应的应对措施,共同推进新闻教育发展。

College students’ motivations for studying journalism and their career tendency were investigated. By using factor analysis and other methods,it was found that their learning motivations include the pursuit of a colorful life and economic independence,the search for the self and serving the society. The ideal working fields for journalism majors are society and culture,science and development,and politics and business. There is a positive correlation between students’ motivations for studying journalism and their career tendency,but there is little difference between sexes. Such results show that journalism majors favor “soft news” fields,which is related to the development of society,the pursuit of interests advocated by the media and individual choices in the social environment. The government,society,journalism education circles need to take corresponding measures to jointly promote the development of journalism educationin the new era.