“哈长城市群”战略构想下长春市文化产业结构改革研究

Research on the Reform of Cultural Industry Structure in Changchun City under the Strategic Concept of “Harbin-Changchun Urban Agglomeration”

"哈长城市群"战略构想的提出为长春市文化产业结构改革带来了机遇。以"哈长城市群"战略规划为依据,重点分析长春市文化产业发展中需求侧和供给侧存在的问题,并从以创新为核心动力、以供给侧改革为关键、发掘营销"城市文化IP"以及打造"数字长春"亟待新解等角度提出解决对策。强调"文化+"和"互联网+"是长春市文化产业发展要切实把握的融合趋势。

The proposal of the"Harbin-Changchun Urban Agglomeration"strategic concept has brought opportunities for the reform of the cultural industry structure in Changchun.This paper focuses on the problems of demand side and supply side,and explores marketing"urban culture"from innovation as the core driving force and supply side reform as the key and the construction of"Digital Changchun".Emphasize that"Culture+"and"Internet+"are the convergence trends that Changchun City’s cultural industry development must grasp.