基于“公益新媒体工作室”的新媒体公益传播研究

Research on New Media Public Welfare Communication Based on “New Public Media Studio”

新媒体的发展将是未来媒体发展的新趋势,新媒体和公益相结合,为新媒体的发展注入新的发展形式。通过公益新媒体工作室的运营,从网站主页趋于读图为主的页面呈现、微信公众订阅号的发展、公益新媒体对公益组织的影响等方面探索互联网+公益的发展现状,并探讨分析了公益新媒体对公益组织的影响及未来发展。

The development of new media will be a new trend in the development of the media in the future.The combination of new media and public welfare will inject new forms of development for the development of new media.Through the operation of the new public media studio,the development of the Internet+public welfare is explored from the website homepage,the development of the page,the development of the We Chat public subscription number,and the impact of the public welfare new media on the public welfare organization.The impact of public welfare new media on nonprofit organizations and future development.