城市旅游者幸福感实证研究

Empirical Study on Happiness of Urban Tourists

幸福是旅游非经济性功能和旅游体验的重要评估要素。首先基于以往研究结果设计调研问卷,采用因子分析验证了旅游者幸福感的三大构成因素,并基于回归分析阐述了各因子对旅游者总体幸福感的影响程度,最后,针对旅游者幸福感现状提出了案例地旅游发展的改进措施。

Happiness is an important factor to evaluate the non-economic function and experience of tourism.Based on the previous research and design survey questionnaire,this paper uses factor analysis to verify the three major factors of tourists’happiness,and discusses the influence of each factor on tourists’overall happiness based on regression analysis.Finally,According to the current situation of tourists’happiness,this paper puts forward the improvement measures of tourism development.