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90后大学生使用手机银行的影响因素分析

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摘要 随着互联网技术的快速发展和手机4G时代的到来,电子移动商务行业也随之兴起。传统银行的金融服务不再能满足用户的需求,手机银行已经成为主流。90后大学生对新鲜事物特别是网络产品有较强的适应性,能熟练下载安装并使用各种APP,所以是手机银行的主要服务人群。本文在使用意愿相关理论的基础上设计手机银行使用意愿问卷,并对影响手机银行使用意愿的因素进行实证分析。最后,对商业银行改进手机银行客户端提出建议。
作者 刘洁婷
机构地区 广西大学商学院
出处 《财讯》 2018年第22期58-60,共3页
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