互联网使用、市场意识与农民收入——来自陕西908户农户调查的经验证据

Internet usage,market awareness and farmer's income: evidence from 908 rural household questionnaires in Shaanxi province

基于陕西省7个市10个县(区)的908户农户入户调查数据,采用交互效应模型,分析了互联网使用与市场意识对农民收入的影响效应及其作用机理。研究结果表明:62. 2%的农民通过手机与电脑上网积极搜寻生产经营、外出务工与投资理财等市场信息,其收入比未采用互联网的农民高出37. 58%;市场意识每提升1个单位则农民收入将增加6. 08%;市场意识在互联网使用影响农民收入关系中具有显著的正向调节效应。

In this paper we analyzed the influence mechanism of internet usage and market awareness on farmer’s income and empirically tested such influences by using the survey data of 908 farmers in Shaanxi province and using the interaction effect model.The results show that:62.2%of the farmers actively search for market information through mobile phones and computers,whose income is 37.58%higher than that of non-internet usage farmers;farmers’income increases 6.08%if farmer’s market awareness promotes 1 unit;market awareness has a regulatory effect in the relationship between internet usages with farmer’s income.