新媒体时代我国影评行业现状与良性发展研究

Research on the Current Situation and Benign Development of China's Film Review Industry in the New Media Age

新媒体是在新的技术支撑体系下出现的一种媒体形态。传统影评与"互联网+"时代下的影评二者之间既有彼此疏离,也有相互促进。在这种新的复杂语境下,影评行业欲良性发展,首先,高校应在培养方案和课程体系建设方面进行系统设计;其次,教育者应对网络影评具有良莠判断和对专业影评秉持正义坚守;最后,影评专业人士应充分利用新媒体平台的优势,将学院派影评与大众化影评有机融合,使得新媒体时代影评更好地为新时代的电影创作服务。

New media is a media form which under the new technology support system.There are estrangement and mutual promotion between the two traditional film critics and the film critics in the era of Internet plus.In this new and complex context,for the sound development of film review industry,universities should first design the training program and curriculum system construction;secondly,educators should have good judgment and uphold the justice of professional film review;finally,professional film critics should make full use of the advantages of new media platform to integrate college film review and popular film review organically.It makes film reviews in the new media era better serve film creation in the new era.