出版行为比较分析的问题导向——以《我的父亲沙飞》初版和典藏版的案例教学为例

Problem Oriented Analysis of Comparative Analysis of Publishing Behavior:A Case Study on the First Edition and the Collector's Edition of My Father Sha Fei

初再版行为比较分析是编辑出版理论研究的突破口,其要义在于从封面比较入手提出核心问题,从文本结构分析突进到文本行为及意义分析,以挖掘其中从"试错"到"改错"的思想脉络,进而解释编辑出版行为机制。图文书初再版比较分析的主要途径有图片结构及类型分析、图片幅面调整分析、主题图片分析、组照分析等,它们构成了图文书案例教学以问题为导向的关键节点。

Comparative analysis of the first and the second edition is the breakthrough of the research regarding editing and publishing theory.The essence is to raise the core question through comparing the cover and analyze from text structure to text behavior and meanings.It aims at exploring the ideological context from"trial error"to"correcting mistakes"and explaining the mechanism of editing and publishing behavior.The main methods of comparative analysis of the first and the second edition of the illustrated book are picture structure and type analysis,picture format adjustment analysis,theme picture analysis and group photo analysis.They constitute the problem oriented analysis,which is the key to the illustrated book case study.