中美企业机构身份的话语建构策略

Discursive Strategies for the Construction of Chinese and American Corporate Identities

本文以华为和苹果公司2017年报为语料,采用语篇—历史研究路径的话语分析三维框架,从话语策略维度入手,对比中美企业身份建构的话语策略实现方式及语言特点。通过对指称策略、述谓策略、视角化策略和增强/削弱话语策略的剖析,阐释了中美企业身份建构话语策略的区别与特点,尝试建立了中外企业身份建构的话语策略比较研究框架,为该领域的深入研究提供可借鉴的先行基础。

The study, using corporate annual reports as data and the Discourse-Historical Approach as a framework, investigates the discursive strategies adopted by Chinese and American corporations in their construction of corporate identities. The research underlines the differences between Chinese and American corporations in their discursive strategies. It seeks to provide a comparative framework for the discursive construction of corporate identities, with implications for further studies in this area.