个人差异如何影响知识共享行为——内在动机的多重中介作用

How Individual Differences Affect Knowledge-sharing Behavior:Multiple Mediating Effects of Intrinsic Motivation

已有研究证明了个人动机对于知识共享意愿和行为起着关键作用,然而学术界对于性格差异、知识共享以及个人内在动机之间的关系仍然缺乏深入探讨。采用Bootstrapping多重中介变量检测办法,验证内在动机在性格特点以及知识共享之间所起的多重中介作用,研究结果表明内在动机的两个因素——自我效能和任务愉悦性,都可以显著中介严谨性和知识共享行为的关系;同时发现性格外向的人有着更强的内在动机来分享知识,进而产生知识分享的行为。

It has been proved that personal motivation plays a key role in knowledge sharing intention and behavior.However, there is still a lack of in-depth discussion on the relationship among personality differences, knowledge sharing and individual intrinsic motivation. This paper uses Bootstrapping multiple mediating variables to test the multiple mediating effects of intrinsic motivation on personality characteristics and knowledge sharing. The results show that the two factors of intrinsic motivation-self-efficacy and task pleasure-are two factors of intrinsic motivation,which are self-efficacy and task pleasure,both can significantly mediate the relationship between rigor and knowledge-sharing behavior. At the same time, it is found that extroverts have stronger internal motivation to share knowledge, and then produce knowledge-sharing behavior.