乡村旅游开发风险评价研究——以重庆市城口县河鱼乡为例

Research on Risk Assessment of Rural Tourism Development: A Case Study of Chengkou county Heyu Township in Chongqing

在乡村振兴战略背景下,全国各地的乡村旅游开发如火如荼,但不是所有地区都适合乡村旅游开发,乡村旅游开发也存在风险。文章以处于乡村旅游发展起步阶段的城口县河鱼乡为例,采用模糊综合评价法,对其乡村旅游开发风险进行研究。研究结果表明:河鱼乡乡村旅游开发总体风险等级属于一般风险;风险最高的是市场风险,其次是经济管理风险、技术风险、外部协作条件风险和经济风险,最后是自然灾害与环境风险、政策风险、乡村旅游资源风险、社会风险。河鱼乡乡村旅游开发要保持可持续发展,可从以下方面注意风险防范:成立旅游开发风险管理小组,建立风险管理信息系统,建立健全管理机制和培训机制,提高交通通达度,优化整合资金等。

Stimulating by the rural revitalization strategy, rural tourism has gained a rapid development in China. Risks exist in the exploration of rural tourism since there are areas unsuitable for rural tourism development. To investigate its risks in the development of rural tourism, this paper conducts a fuzzy comprehensive evaluation on Chengkou county Heyu township in Chongqing: a poverty area at its early stage of rural tourism development. Results indicate a general risk for the overall risk level of rural tourism development in Heyu township. Market risk ranks firstly, followed by the risks of economic management, technology, external collaborative condition, and economy. The risks of natural disaster and environment, the risks of policy and rural tourism resources, and social risk have relative minor influences. To keep a sustainable development of rural tourism in HeYu township, measures could be taken from multi aspects, including establishing risk management group and risk management information system, improving the management and training mechanism, optimizing traffic accessibility,and integrating funds and so on.