生态消费文化的几个基本问题探析

Analysis on Some Basic Problems of Ecological Consumption Culture

当前生态消费文化建设中存在若干认识误区:其一,脱离生存看消费,对生态消费文化做浅层化理解;其二,将生态消费等同于缩小消费,对生态消费文化进行单向化阐释;其三,缺少对生态消费行为养成的探讨,对生态消费文化内涵的理解存在偏差;其四,忽视生产性消费文化,对生态消费文化外延的认识存在局限。以上认识误区的存在限制了生态消费文化建设的全面深入发展,需要对其进行辨析和批判,进而形成对生态消费文化全面科学的认识。首先,要立足生存阐释消费,倡导通过生存方式的转变实现消费方式的变革;其次,要辩证理解消费和生态的关系,提倡消费与生态的和谐发展;第三,要重视消费行为文化研究,促进生态理念向行为的转化;第四,要将生产性消费纳入消费文化建设的视野,以此推动生产性消费的生态化。

There are some misconceptions in the construction of ecological consumption culture. Firstly, some people understand consumption disengaging from existence that lead to shallow understanding of ecological consumption culture.Secondly, some people understand the ecological consumption as reducing consumption that lead to single direction interpreting of ecological consumption culture. Thirdly, some people ignore the discussion on the cultivation of ecological consumption behavior which means that there is partial understanding of ecological consumption culture. Fourthly, there is limited understanding of ecological consumption culture that lead to neglecting the culture of productive consumption.The misconceptions restrict the development of ecological consumption culture. To enhance the function of ecological consumption culture, we need to criticize the misunderstandings about ecological consumption culture. Firstly, it is necessary to understand the meaning of consumption from the perspective of existence and advocate the changing of the way of existence. Secondly, we should advocate the harmonious development of consumption and ecology based on the dialectical understanding of the relationship between consumption and ecology. Thirdly, we should attach importance to the study of consumer behavior culture and promote the transformation of concept to behavior. Fourthly, it is necessary to construct the culture of productive consumption and promote the ecological development of productive consumption.