职教集团背景下高职汽车营销专业开展现代学徒制试点的策略研究

Strategic Research on Developing Modern Apprenticeship Pilot for Automobile Marketing Major in Higher Vocational Colleges under the Background of Vocational Education Group

随着我国汽车行业的快速发展,汽车营销与服务技术人才质量正面临严峻挑战,制约着汽车产业经济的发展。以辽宁机电职业技术学院汽车营销与服务技术专业为例,从职教集团和现代学徒制的内涵特征入手,通过对汽车营销专业开展现代学徒制试点的建设基础和建设必要性进行分析,构建校企"双元育人"协同机制,形成"联合招生招工"模式;构建"学生→学徒→准员工→员工"人才培养模式,重构以工作过程为导向的课程体系;深化师资队伍建设,强化校内外实训基地建设;建立完善考核制度和激励机制。开展现代学徒制试点建设,旨在提高汽车营销与服务技术人才培养质量,提高汽车行业的服务能力。

With the rapid development of China's automobile industry, the quality of automobile marketing and service technology personnel is facing severe challenges, which restricts the economic development of the automobile industry. Taking the automobile marketing and service technology major of Liaoning Mechatronics College as an example, starting from the connotation characteristics of vocational education group and modern apprenticeship system, and through the analysis of construction foundation and necessity of modern apprenticeship pilot for automobile marketing majors, this paper establishes the "double education" coordination mechanism for schools and enterprises, forming a "joint recruitment " model, constructs the personnel training model of "students → apprentices → prospective employees → employees", reconstructs work process-oriented curriculum system, deepens the construction of teachers, strengthens the construction of training bases inside and outside the school, establishes and improves the assessment system and the incentive mechanism. The construction of modern apprenticeship pilot in this paper aims to improve the training quality of automobile marketing and service technology personnel, and the service capabilities of the automobile industry.