基于系统动力学的药品流通企业经营模式分析

Analysis of Management Mode of Drugs Circulation Enterprises Based on System Dynamics

目的:作为医药行业中重要的一个环节,药品流通企业连接着药品生产企业与需求终端。因此,探究影响药品流通企业运营的关键要素,对公司以及行业的发展具有重要意义。方法:运用系统动力学方法,在细致分析药品流通企业经营模式的基础上,构建药品流通企业业务模块系统动力学模型。结果与结论:通过模型的构建以及输出数据的分析,发现通过各种方式合理控制药品库存、应收账款,增加上下游议价能力,提高药品配送点数,提升投资收益,均有利于药品流通企业获得更好业绩预期。

Objective: As an important link in the pharmaceutical industry, pharmaceutical circulation enterprises connect the pharmaceutical manufacturing enterprises and the demand terminals. Therefore, exploring the key factors affecting the operation of pharmaceutical circulation enterprises is of great significance to the development of the companies and the industry. Methods: Based on the detailed analysis of the management mode of drug circulation enterprises, a system dynamics mode of the business module of pharmaceutical circulation enterprises was built by using the method of system dynamics. Results and Conclusion: Through the construction of the mode and the analysis of output data, it is found that the drug inventory and receivable accounts can be controlled in a variety of ways, the upstream and downstream bargaining power can be increased, the drug distribution points will be increased, and the investment income will be improved, which is conducive to obtain better performance expectations of pharmaceutical circulation enterprises.