基于青年租居群体生活形态的家具网购需求研究

Research on Furniture Online Purchase Demand Based on the Life Form of Youth Rental Groups

本研究的目的在于根据调研情况得出青年租居群体对于家具网购的需求,意义在于给适于在电子商务平台销售的家具提供更好的设计思路。主要以南京为主的新一线城市中青年租居群体为对象,研究青年租房群体的一些生活形态,从日常起居生活、网购行为、消费需求等多个维度进行,由此联系到租房青年群体的家具网购需求。通过发放问卷展开系统调查的形式,对青年租居群体的网购需求进行分析并得出结论。

Based on the investigation,the furniture online shopping demand of youth rental groups was acquired with an aim to provide better design ideas for furniture suitable for sale on ecommerce platform.This paper mainly focuses on the youth rental groups in the new front-line cities such as Nanjing.Some life forms of the youth rental groups were studied in aspects of daily life,online shopping behavior,consumer demands,and other dimensions,which is related to the furniture online shopping needs of the youth rental groups.By issuing questionnaires and conducting systematic surveys,the conclusions were drawn based on the analysis of the online shopping needs of youth rental groups.