中国“粉丝经济”的资本逻辑及其良性循环

The Capital Logic and Virtuous Circle of Chinese “Economy of Fandom”

随着中国传统经济模式的转型与网络媒介的泛化,"粉丝经济"应运而生。"粉丝"作为"粉丝经济"的主体,不仅是消费者,而且是生产者,这一群体在新的消费文化形态下体现出现实的、潜在的经济影响以及创造文化符号的独特价值。在"粉丝"、偶像、投资者三方关系中,"粉丝"与偶像具有审美与利益的关联,"粉丝"与投资者体现为情感与利益的博弈,偶像与投资者既是利益联合体,又受到投资者过度的资本榨取。为了维持"粉丝经济"的良性循环,有必要处理好人文关怀与"粉丝经济"的关系。人文关怀之于"粉丝经济",是灵魂和身体的关系,两者相互依存、相互影响。"粉丝经济"不能只注重市场效益而不遵循文化的发展规律与人文关怀的价值准则。

With the transformation of China ' s traditional economic model and the generalization of online media, the economy of fandonr has come into being. As the main body of the u economy of fandom'',"fans" are not only consumers, but also producers, and this group, in the new form of consumer culture, has reflected the real and potential economic effect and the unique value of creating cultural signs. In the relationship among "fans'', idols and investors,"fans” and idols have an aesthetic and interest relationship;"fans" and investors play the game of emotions and interests;idols and investors are a union of interests and idols are over-invested by investors. In order to maintain a virtuous circle of the " economy of fandom", it is necessary to handle the relationship between humanistic care and the 44 economy of fandomM. For the u economy of fandom'', humanistic care is a relationship between the soul and the body, with the two depending on and influencing each other. The 44 economy of fandomM cannot focus on market efficiency only, and it should follow the rules of cultural development and the value criteria of humanistic care.