电影《夜半歌声》票房奇迹探秘

Research on the Box Office Miracle of the Horror Film Song at Midnight

马徐维邦执导的恐怖片《夜半歌声》于1937年2月上映后,在上海几乎家喻户晓,取得了巨大的票房成功。影片的走红,既得益于题材和故事内容的吸引力,也离不开创作者精益求精的制作和演员出色的演绎,而别出心裁的广告宣传更是为影片的空前火爆起到了强力助推的作用。凭借过硬的艺术质量和强大的宣传攻势,《夜半歌声》不仅轰动一时,且影响力至今不减,成为中国恐怖片史上的经典之作。

After the release in February 1937, the horror film Song at Midnight directed by Maxu Weibang instantly became well-known to almost every household in Shanghai and achieved a huge box office success. The popularity of the film resulted from not only the appealing theme and content, but also the creator' s constant endeavors for perfection and actors' extraordinary interpretation. Moreover, the ingenuity of advertising also contributed much to the success of the unprecedentedly popular film. With excellent artistic quality and strong advertising campaign, Song at Midnight created a public sensation at that time, and with its influence not diminishing now, it has become the classic in the history of Chinese horror films.