江西省文化旅游产业发展的影响因素研究

Study on the Factors Influencing the Development of Cultural Tourism Industry in Jiangxi Province

加快推进江西省文化产业与旅游产业融合发展,是促进两大产业转型升级,实现进位赶超、跨越发展的重要抓手。江西省文化旅游资源类型丰富、内涵深厚、赋存量大,但是在文化旅游产业发展过程中存在融合度低、开发结构不合理、保护力度不够等不足。从经济、政策、文化和地理区位四个方面影响因素探讨两大产业融合发展,提出深化改革、加大扶持,整合资源、强化协作以及挖掘内涵、打造精品等策略,进一步推动江西省文化旅游产业深度融合发展,以期实现两者的良性互动、协同发展。

accelerating the integrated development of Jiangxi’s cultural industry and tourism industry is an important starting point to promote the transformation and upgrading of the two industries and realize the catch-up and leapfrog development. Jiangxi province is rich in cultural tourism resources, connotation and resources, but it is insufficient in industry integration, structure and protection. From the four aspects of economy, policy, culture and geographical location, this paper discusses the integration development of two big industries and puts forward suggestions to deepen the reform, increase the support, integrate resources,strengthen the collaboration, excavate the connotation and make the high-quality goods strategy, so as to further promote the deep integration development of culture and tourism industries in Jiangxi province.