基于创新创业视角下非遗的传承与创新——以湖南师范大学湘绣创新研发中心为例

The Inheritance and Innovation of the Intangible Cultural Heritage from the Perspective of Innovation and Entrepreneurship——Taking Hunan Normal University Embroidery Research and Development Center as an Example

在国家提出"大众创业,万众创新"的口号之后,我国又迎来了一次解决非遗传承与创新问题契机。研究认为,基于创新创业视角下,充分调动社会各界的积极力量,利用原有的非物质文化遗产资源进行再创造,是实现非遗传承与万众创业这一双赢局面的最好机会。因此,研究以湖南师范大学湘绣创新研发中心为例,提出创新创业与非遗传承结合的意义及其必要性。

After the country put forward the slogan of "Mass entrepreneurship, public innovation", China ushered in an opportunity to solve the problem of inheritance and innovation of intangible cultural heritage. The study holds that, based on the perspective of innovation and entrepreneurship, it is the best opportunity to realize the win-win situation of intangible cultural heritage inheritance and mass entrepreneurship to fully mobilize the positive forces of all sectors of society and make use of the original intangible cultural heritage resources for re-creation. This paper, taking Hunan Normal University Embroidery Research and Development Center as an example, puts forward the significance and necessity of combining innovative entrepreneurship with intangible cultural heritage inheritance.