数字经济背景下福州市乡村电商供给侧平台的构建研究

Research on the Construction of Supply-side Platform of Rural E-commerce in Fuzhou City under the Background of Digital Economy

近年来,福州市乡村电商以迅猛的发展态势取得了令人瞩目的成就,不仅在电子商务百佳城市中排行靠前,而且县域电子商务发展指数以及百佳县数量都居于国内领先水平,成为了辐射福建乡村电商发展的重要标杆。与此同时,随着智能移动终端的普及应用,在数字经济发展趋势下,为提升农业价值链、供应链、产业链带来了新的机遇,通过数字化乡村建设,可以为农村电商发展添增新动能。尤其是电商平台大数据的应用,为农业供给侧改革搭建了新的平台。本文以福州市乡村电商为研究对象,依托数字经济为视角,重点探究构建乡村电商供给侧平台的优化策略和创新路径,以供参考。

In recent years, the rapid development of rural e-commerce in Fuzhou has made remarkable achievements, not only in the top 100 cities of e-commerce, but also in the county e-commerce development index and the number of Baijia counties are in the leading domestic level, which has become an important benchmark for radiating the development of rural e-commerce in Fujian. At the same time, with the popularization and application of smart mobile terminals, in the trend of digital economic development, new opportunities have been brought to enhance the agricultural value chain, supply chain and industrial chain. Through the construction of digital countryside, new momentum can be added to the development of rural ecommerce. Especially, the application of big data of E-commerce platform has been built into a new platform for the reform of agricultural supply side. In this paper, Fuzhou rural e-commerce is taken as the research object, relying on the perspective of digital economy, focusing on the construction of rural e-commerce supply side platform optimization strategy and innovation path, for reference.