凉山州冕宁县乡村旅游发展的SWOT分析

SWOT Analysis of Rural Tourism Development Strategy of Mianning County in Liangshan Yi Autonomous Prefecture

凉山州冕宁县拥有彝、藏、回、苗等多元民族特色,已经成为西南地区乡村旅游的主要目的地之一。然而,和凉山州外其他地区的乡村旅游发展相比,冕宁县仍然存在很大的差距。为了充分挖掘冕宁县乡村旅游资源潜力,实现区域可持续发展,文章通过SWOT法分析冕宁县乡村旅游发展的优势、劣势、机遇和挑战四个方面,提出冕宁县未来乡村旅游发展的战略建议。期待通过政府引导、引进人才、健全旅游法规、合理规划旅游开发等措施,为冕宁县未来的乡村旅游发展提供参考建议。

Mianning county, Liangshan p refecture, with the multi-ethnic characteristics of Yi, Tibetan, Hui andMiao, has been one of the main destinations of rural tourism in southwest China. However,compared with rural tourism development outside Liangshan prefecture, Mianning county still has a big gap. In order to fully tap the potential of rural tourism resources in Mianning county and realize regional sustainable development, this paper analyzes the advantages, disadvantages, opportunities and challenges of the development of rural tourism in Mianning county through SWOT method, and puts forward strategic Suggestions for the future development of rural tourism in Mianning county. It is expected to provide reference suggestions for the future development of rural tourism in Mianning county through government guidance, talent introduction, sound tourism laws and regulations, reasonable planning of tourism development and other measures.