The Analysis of the Attrition of College Students in Mobile Assisted Language Learning: A Case Study Based on UTAUT Model

Mobile devices are playing indispensable roles in college students’lives and more and more college students adopt MALL(mobile assisted language learning).However,the student attrition in MALL is rather high compared with traditional classroom learning.This study introduced qualitative method based on UTAUT model,and tried to explain the student attrition in MALL and how to engage college students deeper in MALL.