“互联网+”汽车养护维修平台服务发展

Development of the "Internet +" Automobile Maintenance and Repair Platform Service

论文迎合现阶段广大消费者的口味,将互联网时代与汽车养护维修平台相结合,从而提供一种方便快捷的服务。网购是广大网民喜爱的消费方式,而市面上的4S店原有的经营模式存在许多缺陷。通过O2O和B2C相结合的营销模式建立"互联网+"汽车养护客户端,不仅可以改变汽车的用户体验,为车主带来便捷的功能和强大的服务,还可以为汽车养护专业技术人员和车主搭建一个便利的平台,从而有效增加商业利润。

In order to meet the taste of the majority of consumers at the present stage, the internet era is combined with the car maintenance and repair platform, so as to provide a kind of convenient and quick service. Online shopping is a favorite consumption method for the majority of internet users, and the original business mode of the 4S store on the market has many defects. The establishment of "internet +" car maintenance client-side through the marketing mode combining O2O and B2C can not only change the user experience of cars, bring convenient functions and powerful services to car owners, but also can build a convenient platform for car maintenance professionals and car owners, thus to effectively increase business profits.