日本汽车产业海外发展路径对中国的启示

The Enlightenment of Japan's Automobile Industry Overseas Development Path to China

近年来中国汽车产业发展迅速,在总产量和销量方面均取得巨大进步,但在国际市场仍难以与大品牌抗衡。日本汽车产业是成功开拓海外市场的典范,精准的市场定位、产业链式海外布局、投资与出口协同并进、积极同国内外企业抱团发展都是其站稳全球市场的重要举措。因此,在深入研究和学习日本汽车产业的海外发展路径后,中国汽车产业应积极做好国际市场定位、加强周边产业培育、协同对外投资与出口关系、营造国内外"朋友圈",努力将中国汽车打造成为国际大品牌。

In recent years, China's auto industry has developed rapidly. Although made great progress in terms of total output and sales volume, it is still difficult for China's auto industry to compete with big brands in the international market. The Japanese auto industry is a model for successfully exploring overseas markets. Accurate market positioning, industrial chain overseas layout, investment and export synergy, and active development of domestic and foreign companies are all important measures to survive in the global market. Therefore, after in-depth study of the overseas development path of the Japanese auto industry, Chinese auto industry is suggested to make right international market choice, strengthen the cultivation of its surrounding industries, coordinate foreign investment and export relations, and create a"friend circle"at home and abroad. Only in this way, can China Automotive become an international brand.