当代美国媒体变革与核心价值观传播

The Transformation of Contemporary U.S. Media and the Spread of Core Values

美国媒体经历了百余年的快速变革后,如今表现出产业格局重新洗牌、发展空间扩增的新趋势,数字化改革、全媒体融合成为主题,信息形态与传播路径更加立体多样。媒体变革形成美国思想文化与核心价值观传播的新环境,在2016年总统选举中,美国政党和政府利用新兴媒体与社会生活深度融合、政治传播生态发生转变的现实条件,将新兴媒体打造成精神价值和政治文明的宣示平台。美国借助新兴媒体传播核心价值观的过程,体现其宣传格局的调整、新舆论场域的形成和宣传理念的转变,但美国价值观宣传的政治性和资产阶级"新闻自由"的虚伪性特征并未改变。

The U.S.media has experienced a period of rapid changes for more than one hundred years.It has shown a new trend of reshaping of the industrial structure and the expansion of development.While Digital reform and media integration have become the theme,the forms of information and the paths of communication are getting more diverse.The media revolution has led to a new situation in the spread of American ideology and core values.In the 2016 presidential election,American political parties took advantage of the deep integration between emerging media and social life as well as the change of communication ecology,making the emerging media as the platform for the demonstration of spititual values and political civilization.The process,in which the U.S.has taken the emerging media to propagate core values,reflects the adjustment of its propaganda pattern,the formation of new public opinion fields,and the transformation of propaganda concepts.However,the political nature of American propaganda and the hypocritical features of the bourgeois"freedom of the press"have not changed.