乡村振兴战略下城乡冷链物流发展融合模式研究

Research on the Development and Integration Model of Urban and Rural Cold Chain Logistics under the Strategy of Rural Revitalization

【目的/意义】充分利用乡村一二三产业发展的相关经验和技术,积极探索城乡冷链物流的新型发展融合模式,不仅可以缩小城乡冷链物流之间的差距,还有助于冷链物流业的换挡提速。【方法/过程】利用博弈论对城乡冷链物流与乡村一二三产业融合模式的选择进行了分析,并基于模糊评价法对模型中的参数进行估计。【结果/结论】通过对模型的分析得出实现城乡冷链物流与乡村一二三产业融合的发展路径,并认为新型的融合模式可有效缩小城乡冷链物流的发展差距,有效降低冷链物流行业的成本,重塑冷链物流体系。

【Objective/Meaning】Making full use of the relevant developing experience and technology of the primary,secondary and tertiary industries and actively exploring the new development and integration mode of urban and rural cold chain logistics can not only narrow the gap between the urban and rural cold chain logistics,but also help to speed up the shift of the cold chain logistics industry.【Methods/Procedures】The game theory was used to analyze the choice of the integration mode of urban and rural cold chain logistics with the primary,secondary and tertiary industries,and the parameters of the model were estimated based on the fuzzy evaluation.【Results/Conclusions】Through the analysis of the model,the development path of realizing the integration of urban and rural cold chain logistics with the primary,secondary and tertiary industries was given.The new fusing mode can effectively narrow the development gap between urban and rural cold chain logistics and effectively reduce the cost of the cold chain logistics industry,and reshape the cold chain logistics system.