1Kenneth Train. Discrete Choice Methods with Simulation[M]. Cambridge: Cambridge University Press, 2002.
2Gonul Fusun, Meng Zeshi. Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models[J]. Management Science, 1998,44(9):1249-1262.
3Gonul Fusun, Srinivasan Kannan. Estimating the impact of consumer expectations of coupons on purchase behavior: A dynamic structural model[J]. Marketing Science, 1996,15(3):262-279.
4Lewis Michael V. Applications of Dynamic Programming to Customer Management[D]. Evanston/Chicago: Northwestern University,2001.
5Erdem Tulin, Keane Michael P. Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets[J]. Marketing Science, 1996,15(1):1-20.
6Wolpin K I. An estimable dynamic stochastic model of fertility and child mortality[J]. Journal of Political Economy, 1984,92:852-847.
7Gonul F. Dynamic labor force participation decisions of males in the presence of layoffs and uncertain job offers[J]. Journal of Human Resources, 1989,24(2):195-220.
8Hotz V J, Miller R A. Conditional choice probabilities and the estimation of dynamic models[J]. Review of Economic Studies,1993,60:497-529.
9Bitran G R, Mondschein S V. Mailing decisions in the catalog sales industry[J]. Management Science, 1996,42(9):1364-1381.
10Dwyer F. Customer lifetime value to support marketing decision making[J]. Journal of Direct Marketing, 1989,8(2):73-81.
