基于供应链回购契约的两阶段订货策略研究

Two-stage Ordering Strategy Based on Supply Chain Repurchase Contract

鉴于产品市场的不确定性,供应商的回购承诺对于销售商来说是一个降低风险的重要策略。基于回购契约,考虑策略型消费者的存在,对两阶段销售期末未售完产品进行回购的订货模型进行研究,建立两阶段订货决策模型,并对模型的最优解进行理论分析,提出了寻求两阶段订货策略的简单方法。

Given the uncertainty of the product market, the supplier's repurchase commitment is an important strategy for the seller to reduce risk. Considering the existence of strategic consumers, the order model of repurchased products with unsold products at the end of the two-stage sales period was studied based on the repurchase contract. A two-stage ordering decision model was established and the optimal solution of the model was theoretically analyzed and a simple method of seeking a two-stage ordering strategy was proposed.