地理标志农产品农户质量控制影响因素分析——基于黄山地理标志茶叶377户茶农的调查

The Influencing Factors of Quality Control of Agricultural Product Farmers:A Survey of 377 Tea Farmers Based on Huangshan Geographical Indication

农产品质量控制是当前中国乡村振兴战略的重要内容,以源头控制为基础的质量兴农是影响打造一县一业生产格局的重要因素。本文基于2018年对安徽省黄山市3个县(区)377户农户的抽样调查数据,采用二元Logistic回归模型实证分析了农户家庭基本因素、生产特征、预期收益、个体行为、外部环境特征五个方面对地理标志农产品农户质量控制行为的影响。研究发现:农户种茶年限、茶业收入占总收入的比例、茶叶种植面积、预期收益、政府监管力度、地理标志产品相关知识宣传度对农户质量控制行为均有显著影响,且影响方向为正。进一步研究显示,农户是否参加合作社和是否得到专业技术指导对农户质量控制行为影响方向为负。

The quality control of agricultural products is an important part of China’ s rural revitalization strategy, and the quality improvement of agriculture based on source control is an important factor influencing the creation of a county and one industry production pattern. Based on the sample survey data of 377 households in 3 counties (districts) in Huangshan city, Anhui province in 2017, this paper uses the binary Logistic regression model to empirically analyze the impact of basic factors, production characteristics, expected earnings, individual behavior and external environment characteristics on the quality control behavior of agricultural households with geographical indications. The study found that farmers ’ tea planting years, the proportion of tea industry income to total income, tea planting area, expected revenue, government supervision, and knowledge publicity of geographical indication products all had significant influence on farmers’ quality control behavior, and the influence direction was positive. Further research shows that whether farmers participate in cooperatives or receive professional technical guidance has a negative impact on their quality.