基于网络游记的青岛旅游目的地形象

The tourism destination image of Qingdao based on network travel notes

上合峰会的成功举办对青岛旅游业的发展是一个重大机遇,青岛旅游目的地形象研究对于青岛的旅游规划与营销具有重要意义.该文在已有相关研究的基础上,选用ROST CM6软件,通过搜集梳理发表在各大知名旅游网站的青岛游记,采用内容分析法,从认知形象、情感形象、整体形象3个方面探究了青岛旅游目的地形象感知情况,以期为青岛的旅游发展提供借鉴.

The successful holding of the SCO Summit is a major opportunity for the development of Qingdao tourism.The study of tourism destination image about Qingdao is of great significance to tourism planning and marketing of Qingdao.Based on the existing research,this paper selects ROST CM6 software,collecting and combing network travel notes about Qingdao from major well-known travel websites,using content analysis method to explore the perception of tourism destination image about Qingdao from three aspects: cognitive image,emotional image and overall image.And this paper in order to provide reference for the development of tourism in Qingdao.